Pitaco's Brandbook

In a country where football is more than a sport, a podcast should discuss more than the previous match. It should also debate and talk about what the sport represents to the society; remember the stories, the legends, etc. It has to be critic and give opinion about everything. The goal was to develop a brand and identity of a podcast where football is the main subject, but also knows how to discuss politics, films & series, and music. And this is the result.